Brandon Hamber
home | comment | search | contact | blog    
The woes of 'affluenza'

© Brandon Hamber

Look South Column published on Polity, 3 August 2007

During a rain delay at the Wimbledon tennis tournament this year, former champion John McEnroe was asked if his children played tennis. He responded by saying they did and were good at it. He was then asked if he thought they would make it to stardom. He answered that they would “probably not”, because his children suffered from affluenza. He went on to explain that they had too much money, lacked motivation and were not ‘hungry’ enough to put in the hours needed to be champions.

British psychologist Oliver James has written a book called Affluenza. He claims consumerism and keeping up with the Joneses have resulted in increases in depression and anxiety among millions in cities from Shanghai to New York. Research published by the United Nations University also shows that wealthier people are not necessarily happier.

Personally, I am not overly concerned that the pursuit of material gain can make one feel anxious, overworked, unhappy and stressed. It does not take a psychologist to remind people to get their lives into perspective and that the single-minded pursuit of material goods can leave one feeling emotionally unfilled. It is McEnroe’s quip about his lazy kids I find most interesting.

In his 1895, novel The Time Machine, HG Wells takes McEnroe’s view of affluenza to its logical (if not hyperbolic) conclusion. The novel centres on a time traveller, who travels forward in time into a world where the previously rich, because of their sedentary lifestyle, have devolved, rather than evolved, into a docile and ineffectual species called the Eloi. Members of the working class, in turn, have mutated into bestial creatures called Morlocks. The Morlocks live underground and toil to keep the Eloi’s world ticking over and bountiful. The twist, however, is that the Morlocks eat the Eloi from time to time to survive. Oddly, however, all have adapted to their roles and the strange world works with a de facto class structure still in place.

Of course, the real world is not as straightforward or as fantastical as Wells’s make-believe world. Many scientists and businesspeople come from wealthy homes and continue to evolve up the prosperity ladder. Some are even philanthropists. Children of high achievers, especially those that have to continue to work hard to maintain a middle-class lifestyle, are usually very motivated. They are not simply modern Elois. It is equally problematic to paint the working class as inherently brutish.

That said, children born into wealth, who do not need to work to keep their comforts, are, arguably, becoming more Eloi-like. The celebrity world is filled with the offspring of the wealthy who are layabouts with little social utility, typified by Paris Hilton, heiress to the Hilton Hotel fortune.

Now I am not recommending that the working class devour the rich or Paris Hilton, particularly. Publicly endorsing cannibalism seldom wins friends. But McEnroe’s comments and Wells’s novel provide food for thought.

Are sections of the wealthy slowly sinking into Eloi-like uselessness because people are too comfortable? Is the growing wealth gap alienating the needy from the world of cappuccinos and coffee shops, trapping them in a destitute and brutalising world? Will this, in turn, lead to violent revolution? Or is Wells’ two-tier world of haves and have-nots, which ‘functions’ in a perverse cycle of mutual dependence more realistic?

In terms of the latter, I was thinking of writing a science-fiction novel. The story will centre, as unrealistic as it might sound, on a world made up of people who have no choice but to work like slaves for $1 a day. These unnamed individuals work in dark sweatshops to create clothes with fashionable labels on them for others who inhabit air-conditioned shopping malls seldom seen by the sweatshop workers. The people in the malls lust after the clothes with fashionable labels, but only get temporary satisfaction from each purchase so they continually demand more clothes and varied styles. In turn, the sweatshops grind on indefinitely.

Brandon Hamber writes the column "Look South": an analysis of trends in global political, social and cultural life and its relevance to South Africa on Polity, click here.

To get "Look South" by email bi-monthly click here.

       



Posted at www.brandonhamber.com

[ resume ] [ projects ] [ publications ] [ presentations ] [ consulting ] [ resources ] [ links ] [ comment ] [ search ] [ comment ] [ contact ] [ blog ]

| www.brandonhamber.com © Copyright 2004
| Brandon Hamber All Rights Reserved | Page last updated | Hits |